Molam: Bringing A Thai Street Food Restaurant to Life

Client: Molam

Type: Identity & Web Design

Year: 2019

Final logo

This ADDY award winning branding concept for a Thai street food restaurant was inspired by the year I spent living  and working outside Bangkok. Every day in Thailand was a new adventure for the senses. The restaurant name “Molam” derives from the traditional Northern Thai style of psychedelic country music. My thinking here was that the restaurant guest would be simultaneously enveloped in the sights, sounds, and tastes of traditional Thailand.

Early concepts & mind mapping

Restaurant website mock up

Mock up of the Molam listing on OpenTable

Molam won a 2020 Bronze Student Addy for Integrated Brand Identity Campaign