Folx: A Meet-Up App for Meeting Folks

Jun 19

Client: Folx

Type: UX / UI, Web Design

Year: 2019

Client Brief

I was tasked with building a hobbyist meetup/finder that allows users to create events for free or works with Eventbrite for payments. It was designed to help people connect face-to-face with other people who have similar interests and hobbies.

Logo

The Folx logo is adaptable for different applications. Though the typeface and basic double square shape remain consistent throughout, the concept is highly flexible and can be adapted to match various color schemes, themes, featured photography, etc.

Personas

Two main types of users: 1) those who want to host their own events and 2) those who want to attend events. In order to better empathize with all the different possibilities of why someone would use this app, I created two provisional personas, as well as their needs, goals, pain points, and use cases.

Adapting wireframe sketches for digital wireframes. The final step before building the final web app.

Usability Testing

20+ users participated in a survey, a card sorting activity, and usability testing. All of the users I tested were between the aged of 26-35 and considered themselves to be tech savvy app users who were familiar with Facebook, Meetup, and Eventbrite.

Pain Points

Established based on user feedback from survey and usability testing, as well as provisional personas.

Prioritizing Needs

Utilized card sorting results to identify structure of functionality.

Solutions

Separated functionalities based on card sorting results into 2 main structures: essential functions and tertiary functions.

UI Sketching

Used paper and pencil to sketch preliminary ideas for screens in 3 viewports: desktop, mobile, and tablet. Used feedback from these sketches to inform the building of wireframes.