Louisiana Youth Ultimate
Identity & Branding | Web Design | Marketing
Final LYU logo, rectangular lockup
Client: Louisiana Youth Ultimate
Type: Logo & Identity, Web Design, Marketing
Year: 2019-2021
In late 2019, I was contacted by Louisiana Youth Ultimate, a statewide 501(c)3 organization that organizes youth ultimate frisbee sports leagues, tournaments, camps, and clinics for girls and boys ages 11-18. Initially, our work consisted of a logo and identity package. We spent several weeks going through each step of the design process, refining logo concepts, and discussing feedback. The final logo design is simple and emblematic of their core focus and aimed directly at their target audiences. They were thrilled with the result!
Full Brand Suite
Mockup of LYU sticker on a water bottle.
From Rebranding to Full Website Build
A few months after receiving the final logo files, LYU reached out again to inquire about a website. They did not have the time or wherewith-all to manage a full website build, and in the meantime, had built something that wasn’t working for them. Our initial conversation included a website ‘audit,’ in which I went through their existing online presence (web and social media) and gave them my notes. I also included research of ideas gleaned from some of their competitors. Once they heard all of my ideas for how they could improve their site, they hired me to rebuild it. I sent them a Site & Content Inventory document to fill in with all of the pertinent information I would need to build their site.
Since I had designed their logo and branding myself, I was more than knowledgeable of their brand identity and had lots of ideas from the jump. I showed them a few preliminary options in the form of “Style Tiles,” which are simple 1-page sheets showcasing a web design concept that includes typography, photography treatment, color palette, and button styling. After they chose a Style Tile, I got to work designing a site map, which consisted of all of the web page architecture for their digital content, and then phased out small portions of the build along a timeline. After some feedback and minor tweaks, I got started creating mock ups of actual web pages and then built their website based on those mockups. Upon completion and after a few minor edits, the website was complete! Check it out here.
Pictured Above Left: one of several “style tile” options I provided for the client to choose from.
Pictured Above Right: a mockup of the homepage using the style tile of the client’s choosing. Mockups are an important part of the approval process and help me ensure that I’m on the same page with my client and their needs.
Site Map for Phase 2 of the website build
My web design process is actually very heavily front-loaded with initial research and planning, including several rounds of feedback for multi-phased website rollouts. Shown here is one of the many site maps used during the LYU website build. Site maps help web designers with planning site hierarchy and structure.
Client Testimonials
“Hannah Gregory took everything I was imagining for our company and turned it into a reality. The stages of brainstorming, planning, and execution were all amazing experiences that helped me dive deeper into our company’s mission and vision while creating our logo.”
— Jes Twombly, LYU Co-Founder & Board Member
“Hannah is very talented and professional. We came into the website redesign process with essentially no experience. Hannah helped narrow our focus and define our wants and needs for the website, and then translated our thoughts into a clean and well-organized product. Working with Hannah has shaped how we approach other communication with players, coaches, and volunteers so that we can be as clear and effective as possible.”
— Elliott Isaac, LYU Co-Founder & President
January - September 2021
Social Media Marketing & Content Creation
For most of 2021, I also worked as LYU’s Marketing Coordinator. In that role, I was responsible for social media content & strategy as well as designing their email newsletter campaign.
Shown below is some of the content I created for their Instagram page.
